Review: Blair Witch

A little over four months ago, a teaser trailer for a film entitled The Woods was released. It heaped praise upon itself by saying things like, “A new beginning for horror films.” However, the first thing that most people thought of when watching the trailer was The Blair Witch Project. It soon became very clear that The Woods was not what it seemed to be, especially when the shots appeared to be in a ‘found footage’ style, and thus it was fair to hypothesize it was either going to be a Blair Witch sequel or follow a similar format.

It’s not hard to point out similarities between a film called The Woods and The Blair Witch Project. The film that became Blair Witch was as predictable in execution as the name it later received when The Woods title was dropped. And to this end it’s not a new beginning for horror films as claimed. It’s not even a worthwhile revisiting of the source work.

The plot is centered around James, played by James Allen McCune. He comes across a video on the internet which may be a clue to his sister, Heather’s, whereabouts. Heather, of course, was the main character from the original film. He’s joined by his friends Lisa (Callie Hernandez), Peter (Brandon Scott), and Ashley (Corbin Reid). Also, the two people that discovered the footage, Lane and Talia, played by Wes Robinson and Valorie Curry, join the friends in their search for answers.

The only difference between The Blair Witch Project and this new installment is that it’s now 2016 and we’ve seen this all before.

As one can presume, all of the eerie supernatural events from the original Blair Witch Project are on display once again in this new film. The stick figures, rock piles, and late night noises are all back. The problem with these things is that everything just feels like a rehash. Very rarely does the writer and director duo of Simon Barrett and Adam Wingard respectively offer anything new of substance. In fact, this film almost feels like a remake of the original. Every so often, James randomly talks about Heather seemingly to remind the audience that there’s an actual story to follow.

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The ending to the original film was simple yet very effective; this time it falls well short.

The original film was polarizing for audiences because it was totally different than anything else. It’s one of the first films to be promoted through viral marketing via the internet. Nowadays, this is commonplace. Back then, it was a new idea that only added to the mystique of the film. After its release in 1999, it was rumored that the film was, in fact, real which made it all the more groundbreaking.

The new film uses the found footage camera techniques, plot devices, and scares to recapture fans of the original. The only difference between The Blair Witch Project and this new installment is that it’s now 2016 and we’ve seen this all before. It’s actually quite insulting that the filmmakers thought that all the blatant ripoffs of the original would go right over the collective head of the audience. Horror fans have a long memory and there’s nothing about Blair Witch that doesn’t feel like a copycat film.

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You may be wondering why the real title was withheld from the general public in the first place. Well, frankly, it’s because they knew that Blair Witch would be met with backlash. The remake/reboot/re-imagining idea has been done to death with nearly all of the attempts being utter failures. Now, this film isn’t a complete failure as the acting is decent and it does keep you somewhat interested. The problem is that if you’ve already seen the original, you know exactly what to expect and what will happen.

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More strange stick creations feature in this film; an eerie throwback or lack of creativity in using the same material?

After the Blair Witch title was revealed, it’s safe to say what this film had going for it when people thought it was an original work was lost. Sure, the real title gained name recognition but it will forever be remembered as an attempt to cash in. Blair Witch is not revolutionary. It’s not a game changer. It’s barely even its own film. If it was a straight remake of the original, it would be just average. As a direct sequel, Blair Witch is unoriginal, uninspired, and simply unnecessary.

By Jeremie Sabourin

For more from Jeremie take a look at our partner site, Cinema Smack

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